Our Coaching Process

Bianca Sainty
Bianca Sainty Personal Training
London, UK

Result: Doubled her client base, hire trainer, reduced hours spent on business

Bianca left a career in television to start a fitness business that would give her more freedom to spend time with her family and help others improve their lives through fitness.

But Bianca struggled to grow the business into something lucrative. Within six months of joining NPE’s ACADEMY™ programme, Bianca doubled her client base, hired her first trainer, and reduced her hours spent on the business to just 10 per week; 

She’s found that freedom she so desperately desired while successfully running her business.

'I’ve just done a triathlon over here – the business allowed me to go and train for that. I would never have had the time to do that. I’ve realized that I really do feel passionately about exercise and how it can help people, I just never really had an outlet for it before. Now, my career is just really fulfilling.'

Maria Eriksson
Puls Torsby
Torsby, Sweden

Result: Unhappy with a struggling business, she added systems (and staff) to triple her revenue

'NPE reached out to me at just the right moment, because I realized I needed help to get this business up and running … I needed tools, systems that I could implement,' said Maria.

'As a sole proprietor, I look forward to the coaching calls. I am constantly having ideas. I have great ideas for marketing and programmes, or maybe I want to design a new t-shirt for my gym, but I need to take care of my current customers.

'But my coach will listen and get me on track, saying OK, but you need to do your marketing plans for the next quarter. It’s a good thing to keep me on track.'

Maria brought in 17 new clients and recently had her best month ever earning kr 113,423 (or £10,301). At this stage, Maria is focused on changing her mindset and becoming very clear on what she needs to do to grow her business.

Wilbert de Veer
Optimum Change
Lith, Netherlands

Result: Took risks and laid foundation for a growing business

Wilbert de Veer started as an independent personal trainer. Many doubted he could find a market for personal training, including his former boss, but Wilbert started training clients in rented space and his business grew. However, he struggled putting in place the systems he needed and ended up frustrated with the business.

'I was only giving personal training sessions. I didn’t know what I was doing as far as running a business.'

His NPE coach offered him a plan for orderly growth that would serve as a foundation for even more growth. First, he had to raise his prices, an idea that filled his anxiety. But he took the risk, offered new pricing and packaging, and his business grew in revenues and profitability.

He is currently an NPE PRO™ client with a six-person team, his own studio, and €40k in monthly revenue.


They turned around their businesses, now you can, too

Join us. Here are a few success stories from our clients:

Unclear goals and 
difficulty communicating …

The more you say, 'I can just do it better, myself,' the worse the business situation will get.

Instead, you’ll have to clearly communicate your goals to them.

You’ll need to get their buy-in.

And ultimately, yes, you’ll need to lead them in a way that inspires them to achieve results needed for success.

Your business is successful …

It can seem odd to build a successful business only to find a new set of challenges.

You end up tied to the job and don’t have the freedom you want for family, friends, vacations, and to pursue long-ignored interests and hobbies.

Our proven, long-term fitness business success process includes: 

Clarify your vision

Do you know where you want to go in your fitness business? 

Not just survive. Not just get by. Not settle. 

We mean do you know where you REALLY want to go? 

Getting clear on your vision is the first step of the NPE coaching process.

Assess where you are now

Determine where you are now.

Get a clear understanding of what is working and what isn’t in each area of your business.

Based on those answers, identify priorities and define what counts as success.

Once you know where you are and where you want to go, together we’ll come up with a step-by-step plan to move forward in each area of your business. 

Take action

Knowledge isn’t enough. Action is key.

You’ll get the systems, tools—and most important—the support you need to succeed.

You will study core modules in multiple areas of business and personal development. You’ll then implement proven systems and tools in each area of your business.

And get challenged to become your best by coaches with a proven track record of success.

Can you commit to doing what it takes?

This programme isn’t for everyone. NPE PRO™ is only for people who are ready to lead their teams to new levels of success. If that’s you, we’d love to hear from you.

Apply to our NPE PRO™ programme if you have the following:

You have £/€25,000 or more in current monthly revenue.
You are willing to grow yourself to create a team that supports your clients and business in day-to-day operations
You are committed to long-term success and not looking for a quick monetary fix
You are open to narrowing your focus to increase your net profit
You are ready to build a company driven by purpose and fueled with a strategic plan.

Success comes from doing what others aren’t willing to do — in this case, to learn what you need to learn and to do what you need to. That is what will separate you from fitness business owners whose business hit the wall and stop growing.

Only you can make the commitment to your business, to yourself, your loved ones, and your future. 

Unsuccessful results ...
Don’t let this happen to you


That’s what happens if a fitness business owner doesn’t make the leap to the next level.

The staff churns, so you pay the time, energy and expense of recruiting, hiring, and training staff—only to have them leave again. They then complain online.

You keep getting pulled back onto the floor, are forced to make decisions down to the most basic level of the organisation, and can’t take a holiday (ever).

You may even feel a prisoner to a business you once loved.

If this overwhelming business demands continue, you could face negative consequences to your relationships and health.

What success looks like

The joy of freedom.

That’s the biggest emotion at the NPE PRO™ level.

Everything doesn’t stop because you need to make a decision.

Staff can handle day-to-day operations, and not only that, the business actually grows when you’re not present. Your staff is empowered to make decisions--they are trained as you’d want them trained.

And you’ll have greater confidence in your own abilities to lead, and your own mastery of the management and financial systems necessary to continue to expand.  

You will get the systems and tools you need.

You will get the support from coaching and from the NPE community at your level (and above).

And then the change starts happening … more clients, more sales, more profits … and more freedom.

You’ll also have greater range of freedom in what you choose to do next.

You’ll be able to spend more time with family and friends, and to pursue other interests.

Having taken your business to this level, you’ll be excited about what the future brings.

What the future feels like

Make the commitment and achieve your goals.


When you can’t create clarity for others, you can’t lead your team to solve problems on their own

But you still have to be there constantly and don’t yet have the freedom you want.

Assess where you are now

What’s next?

Hit the apply button, fill out the application, and speak to a NPE team member to take the next step in growing your business and creating the life you want.


Lead a team to grow your fitness business

NPE CEO Sean Greeley encourages NPE PRO™ clients to ask the hard questions, so they can get the freedom they want while their businesses continue to thrive.

NPE client Craig Culkin (centre) faced his challenges head on (such as not wanting to analyze business metrics) and tripled his monthly profits in less than a year.

Successful NPE PRO™ clients enjoy the freedom to do what they love. Here, former pro football player and coach Craig Culkin, The Rock Fitness, Jersey, U.K., instructs three team members in football strategy.

You'll get one-to-one coaching with one of our NPE fitness business experts

We'll train two of your staff members in our program strategies and tools

Over the past 11 years, we’ve developed proven systems and tools we share with our clients to grow in all areas of their businesses. In the NPE PRO™ programme:

What the NPE PRO™ programme includes

One of our coaches will visit your facility and spend a day with you and your staff

We'll provide you with access to our group coaching calls in a workshop format

You'll get access to two live mastermind events each year

You'll receive free tickets to NPE workshops and conferences each year

You'll gain access to a network of like-minded business owners from across the world

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Create the freedom you’ve always wanted with your fitness business.

Build a team that allows you the freedom to step out of day-to-day operations.

Consistently attract and keep
top-paying clients who stay for years.

Take home a six-figure salary and start creating the life you want.


But you face new challenges:

You may struggle to have the right people, with the right mindset, in the right place to continue growing your business.

You may be disillusioned with your team, may find leading people to be difficult, and may even be unsure you have what it takes to keep growing the business.

You may think it seems impossible to develop team members who care about the business as much as you do.

We can guide you through these challenges

We know a path that works. It has worked for thousands of other fitness business owners.

It can take you from being an overworked business operator to a business owner with time and financial freedom.


It’s time to get results through other people.

There’s only so much you can do yourself, so your vision to reach more clients will require others to join your efforts.

If you succeed, you’ll be able to impact more clients’ lives than ever before.

We’ve guided fitness business owners to new levels of success over and over again

NPE is the leading fitness business coaching company for business owners to grow their business and create the life they want.  
Since 2006, we've racked up the following achievements: