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Use this guide to put together the business plan that will help you weather the storms and then crush your business goals.


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Inside you'll discover:

How to identify what your business plan is right now–even you don’t think you have one

that drives long-term success (and profits)!

Grow your fitness business and create the life you want.

How to write a




Why do most fitness businesses either crash-and-burn OR stay afloat only because of the intensive efforts of a stressed-out business owner? 

Planning. Or rather, mis-planning. 

Fitness businesses fail because their owners don’t plan for entirely foreseeable issues: 

  • Ineffective sales and marketing strategies don’t bring the right clients in the door
  • Staffing and turnover problems lead to churn and lack of client retention, and 
  • Unprofitable business models and financing issues lead to cash crunches

That’s the bad news. The good news is with a solid business plan, you can prepare to weather the current storms and predict where the next storms will be coming from. 

We’ve worked with tens of thousands of fitness business owners, and when it comes to business planning, they almost always have three or four FORESEEABLE gaps that cause them to suffer down the road. These problems range from facing constant personal and financial stress to crashing and burning.

Keys to building your business around the right clients (to ensure more profit and fun!)

What every business plan must include to avoid pressure and stress (from lack of planning)

How to avoid running out of cash from flawed projections (which is why most go out of business)

The all-important connection between your personal development plan AND your business plan

Register to download the guide on How to Write a Fitness Business Plan that Drives Long-Term Success (and Profits)!

“The good news is that with an effective business plan, you will KNOW where you will be challenged. Use this guide to IDENTIFY and PLAN for the challenges you will face, so you won’t get blindsided and so you’ll be able to consistently grow your fitness business with a lot less stress and fewer crisis moments. When you plan for success you can spend more time having fun and enjoying the journey.”

Sean Greeley


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