Every successful fitness professional and business owner reaches a point where they stop growing.

They’re good at delivering results for their clients, but they’re still working through finding the right physical space to continue growing the work they do with their clients, they perhaps have another coach that supports things part-time… but the truth is that their time and energy are MAXED OUT!

There’s simply no more capacity to continue growing. There aren’t enough hours in the day. And when there is some inevitable wobble in the business (some clients drift away, maybe the coach they hired doesn’t work out) then profits start to shrink, the hours required to sustain things become too much, and before you know it cash flow gets tight.

 It’s at this point that being a fitness business owner truly feels overwhelmed.

What was once an exciting journey of starting and owning your own business now feels hard, difficult, and painful.

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How to Fill Your Schedule with Clients You Love Working With

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Tanja Shaw

Ascend Fitness, Inc. Chilliwack, BC, Canada

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Shannon Dykman

GOTIME Training Wichita, KS, USA

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Brady Johnson

Encompass Fitness Estevan, SK, Canada

What successful fitness business owners say about NPE

About NPE

NPE is the leading fitness business coaching company for business owners (target market) to grow their business and create the life they want.

Since 2006 we’ve helped over 36,000+ fitness business owners in 96+ countries grow their business and create the life they want. We’re an award-winning global company with a team of over 30+ staff across our three offices in Los Angeles, London, and Sydney.

Inside you'll discover:

How to develop a mindset change from individual contributor trading time for money to business owner that gets paid for creating results

Learn how to create a strategic plan for getting (and keeping) more clients every month

And much, much more

Understand the system and process of hiring and developing quality coaches who care about serving clients as much as you do

Change from individual contributor trading time for money to business owner paid for creating results
Learn to create a strategic plan to get
(and keep) more clients
Understand how to hire and develop quality coaches who care as much as you do
 
 

“Don’t continue grinding working both IN and ON the business while your health and relationships suffer, and don’t continue to feel trapped due to lack of profitability with no strategy or plan to move forward. Use this guide to grow beyond trading time for money and learn how to navigate the journey from fitness coach to business owner–while improving your quality of life!” 

Register to download the guide "Grow Beyond Trading Time for Money: How to Navigate the Journey From Fitness Coach to Business Owner".

Sean Greeley, NPE CEO

Grow your fitness business and create the life you want.

Grow Beyond
Trading Time for Money: 

And it’s both frustrating and intimidating learning all the new skills required to continue growing your business at this stage.

Will Facebook ads be the answer to generate quick cash flow to solve your problems?

Do you invest in new technology that might solve (some of) your problems?

When should you hire more people to get help?

Will you have to earn less with the hope that you’ll (eventually) earn more?

What if you do and things don’t work out?

Are you prepared to take on that financial risk and pressure?

Do you have a clear plan of how to manage your risk (and ensure your success)?

Can you really find other coaches who will look after your clients as well as you do? And will your clients even want to train with anyone else but you?

These are the very real and significant challenges fitness business owners must solve at this stage to continue growing.

Fortunately, the good news is you can (and will) solve all of them and continue growing with the right systems, tools, and support around you.

Learn more about how to grow from a stressed and pressured coach to a successful fitness business owner focused on achieving progressive financial goals in our new business guide:
Grow Beyond Trading Time for Money: How to Navigate the Journey From Fitness Coach to Business Owner.

Listen to what other fitness professionals and business owners from around the world have to say about their results with NPE:

Craig Culkin described his situation with his fitness business as “brutal.” He needed to increase sales, had high debt hanging over his head, and was unsure how to get his fitness business’s foundation correct.

He wanted to increase his knowledge of sales and marketing (especially web marketing), and about his ability to automate systems, so he didn’t have to do all the work himself. He wanted to move some of his clients to other trainers. Finally, he was hesitant to look at a spreadsheet. He says it was more of a mental block; he was “scared” of looking at the numbers.

“I didn’t want to run a seat-of-the-pants operation,” he said.

With NPE’s help, he increased his revenues 5x in 12 months, built a team of two full-time trainers and a part-time admin, reads his metrics regularly, is paying down his debt, and has started moving personal training clients onto his team.

“The lessons from my point of view is to be receptive to coaching and change, don’t take your metrics personally, and acknowledge your wins.”

Craig Culkin

The Rock Fitness. St. Helier, Jersey, UK

Dan & Ali Marshall

CoreFit Newcastle, Newcastle, NSW, Australia

Dan and Ali Marshall started out offering boot camps in a public park for $5 a session. They increased their sales initially using NPE systems and got to $5k a month. Dan and Ali kept growing and after three years, they brought their business into their own studio.

Now they have 110 active clients, regularly average $38k a month, have two full time and two part-time employees, zero debt, and more time together with family and friends.  

“It’s been awesome,” said Dan. “NPE has taught me how to be a business owner. What I’ve learned is that taking risks is a good thing, as long as it’s a calculated risk and you actually want to do it. For me, the journey with NPE has been about learning to back myself, step up to the mark, commit, and understand why I’m running this business, why I want to help people. NPE has given me the confidence to realize that I can do it.”

Erika Surma & Brittany Clark

REV Pilates Gym, Fairfax, VA, USA

Brittany Clark and Erika Surma opened REV Pilates Gym together with lots of energy and zero clients. They found establishing the business to be difficult. They didn’t have the systems in place to grow their client base or build a team to help the business grow. Soon found they were not making enough money to cover expenses.

“We were guessing at what we should be doing, especially marketing,” said Brittany.

They turned things around, got to $36k a month with 91 active clients, reduced their debt, and increased staff to 2 full time employees and 10 part time.

“If I were going to advise someone about starting a business, I’d tell them it’s the first, uncertain period that takes years off your life… with NPE we learned a lot about putting in a better foundation, and how a business should work. It’s not just ‘Build it and people will show up,’” Erika said. “You have to have the foundation in place before anything else can flourish. If I could do it all over again, I would hire NPE before we ever opened our doors.”

Brittany Clark and Erika Surma opened REV Pilates Gym together with lots of energy and zero clients. They found establishing the business to be difficult. They didn’t have the systems in place to grow their client base or build a team to help the business grow. Soon found they were not making enough money to cover expenses.

“We were guessing at what we should be doing, especially marketing,” said Brittany.

They turned things around, got to $36k a month with 91 active clients, reduced their debt, and increased staff to 2 full time employees and 10 part time.

“If I were going to advise someone about starting a business, I’d tell them it’s the first, uncertain period that takes years off your life… with NPE we learned a lot about putting in a better foundation, and how a business should work. It’s not just ‘Build it and people will show up,’” Erika said. “You have to have the foundation in place before anything else can flourish. If I could do it all over again, I would hire NPE before we ever opened our doors.”

Encompass Fitness, Estevan, SK, Canada

Erika Surma & Brittany Clark

Dan and Ali Marshall started out offering boot camps in a public park for $5 a session. They increased their sales initially using NPE systems and got to $5k a month. Dan and Ali kept growing and after three years, they brought their business into their own studio.

Now they have 110 active clients, regularly average $38k a month, have two full time and two part time employees, zero debt, and more time together with family and friends.  

“It’s been awesome,” said Dan. “NPE has taught me how to be a business owner. What I’ve learned is that taking risks is a good thing, as long as it’s a calculated risk and you actually want to do it. For me, the journey with NPE has been about learning to back myself, step up to the mark, commit, and understand why I’m running this business, why I want to help people. NPE has given me the confidence to realize that I can do it.”

CoreFit Newcastle, Newcastle, NSW, Australia

Dan & Ali Marshall

Craig Culkin described his situation with his fitness business as “brutal.” He needed to increase sales, had high debt hanging over his head, and was unsure how to get his fitness business’s foundation correct.

He wanted to increase his knowledge of sales and marketing (especially web marketing), and about his ability to automate systems, so he didn’t have to do all the work himself. He wanted to move some of his clients to other trainers. Finally, he was hesitant to look at a spreadsheet. He says it was more of a mental block; he was “scared” of looking at the numbers.

“I didn’t want to run a seat-of-the-pants operation,” he said.

With NPE’s help, he increased his revenues 5x in 12 months, built a team of two full-time trainers and a part-time admin, reads his metrics regularly, is paying down his debt, and has started moving personal training clients onto his team.

“The lessons from my point of view is to be receptive to coaching and change, don’t take your metrics personally, and acknowledge your wins.”

Craig Culkin

The Rock Fitness, St. Helier, Jersey, UK

Jim Ridley

CrossFit Armidale, Armidale, NSW, Australia

After early success building up a client base, Jim Ridley’s business began to struggle. Sleepless nights … worries about debt … not sure which bills to pay and which to not … he was ready to pull the plug and try something else.

Instead, he put in place new systems (and learned to take care of himself in the process) on the way to building a stable, growing business that hits $24k a month in revenue--and is more fun to operate.  

“I’m getting more and more time with the family. It has been wonderful. We’re able to take Saturday afternoons and Sundays for just us. I’m also drawing a consistent wage from the business. My life has become much more focused and more relaxed. Even though I might work long hours, I’m enjoying them a lot more.”

Brady Johnson

Encompass Fitness, Estevan, SK, Canada

Brady Johnson was operating a struggling fitness business and then experienced a nightmare with her team. Her four trainers gave her an ultimatum: They demanded a percentage of the gross income or they’d quit.

She accepted their resignations and joined NPE. She rebuilt from there, and experienced explosive growth (from less than $1k to $25k a month) in the first nine months. She had to stop growing her business until she built a new team to take over more and more of the classes, and later, help manage more and more daily operations.

She credits a mindset change for her continued business growth (now more than $42k a month).

“I had to let go of the person I thought I was to become the person I wanted to be.”

How to Navigate the Journey From Fitness Coach to Business Owner

Wilbert de Veer

Optimum Change, Lith, Netherlands

Wilbert de Veer started as an independent personal trainer, and was terrific at attracting clients. Soon he was working 70 hours a week and exhausted. His time was maxed out, he wasn’t seeing his loved ones and friends enough, and he worked all the time.

“The first thing NPE told me was to hire another trainer. That allowed me to work on the business, instead of in the business. My total mindset had to change. I had to see myself as a business owner, not a personal trainer.”

Wilbert took the risk and hired. From there, he built a successful team, one that helped his business grow in revenues and profitability. He currently has a six-person team, his own studio, and €40k in monthly revenue.

After early success building up a client base, Jim Ridley’s business began to struggle. Sleepless nights … worries about debt … not sure which bills to pay and which to not … he was ready to pull the plug and try something else.

Instead, he put in place new systems (and learned to take care of himself in the process) on the way to building a stable, growing business that hits $24k a month in revenue--and is more fun to operate.  

“I’m getting more and more time with the family. It has been wonderful. We’re able to take Saturday afternoons and Sundays for just us. I’m also drawing a consistent wage from the business. My life has become much more focused and more relaxed. Even though I might work long hours, I’m enjoying them a lot more.”

CrossFit Armidale, Armidale, NSW, Australia

Jim Ridley

Brady Johnson was operating a struggling fitness business and then experienced a nightmare with her team. Her four trainers gave her an ultimatum: They demanded a percentage of the gross income or they’d quit.

She accepted their resignations and joined NPE. She rebuilt from there, and experienced explosive growth (from less than $1k to $25k a month) in the first nine months. She had to stop growing her business until she built a new team to take over more and more of the classes, and later, help manage more and more daily operations.

She credits a mindset change for her continued business growth (now more than $42k a month).

“I had to let go of the person I thought I was to become the person I wanted to be.”

Encompass Fitness, Estevan, SK, Canada

Brady Johnson

Wilbert de Veer started as an independent personal trainer, and was terrific at attracting clients. Soon he was working 70 hours a week and exhausted. His time was maxed out, he wasn’t seeing his loved ones and friends enough, and he worked all the time.

“The first thing NPE told me was to hire another trainer. That allowed me to work on the business, instead of in the business. My total mindset had to change. I had to see myself as a business owner, not a personal trainer.”

Wilbert took the risk and hired. From there, he built a successful team, one that helped his business grow in revenues and profitability. He currently has a six-person team, his own studio, and €40k in monthly revenue.

Optimum Change, Lith, Netherlands

Wilbert de Veer

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