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Getting more leads is the #1 concern most fitness pros have and for good reason - doubling the number of leads can double your sales. To successfully run Facebook ads you need to know what variables deserve the most attention, how to read performance metrics, and what to do about it.
Many fitness business owners take advantage of the summer weather to experiment with fun and new offerings to attract new clients and better engage with current members. Whether you own a fitness facility or gym or are an individual fitness professional, it is always important to review your insurance coverage.
Being a fitness business owner is a ton of work. Why on earth would you want to go through all that work? It’s probably because you’re crazy enough to LOVE challenges. You LOVE personal growth… even when it requires you to go through some (at times intense) pain and suffering.
Having enough staff--and the right staff--will create an amazing experience for your customers and help your business grow. Once you put these systems in place, you’ll be well on your way towards business growth and increased revenue--and best of all, your fitness business will have a bigger impact on people’s lives.
Tanja Shaw, owner of Ascend Fitness, Chilliwack, BC, started out as an independent personal trainer. Afraid to pursue her dreams, she enlisted help with NPE. After that decision, she grew her business to $55k-$60k in monthly revenue and hired/trained a staff of seven.
Jim Ridley has been an NPE client since 2011. In his first year, Jim experienced explosive growth, going from $18k a year to $165k a year. But he rested on his laurels, over-spent (and went into $20k in debt), and sales began to slide. Unprofitable years and sleepless nights followed.
When you need to provide for your family, and the chips are stacked against you, you really find out what you’re made of. With three daughters under 27 months old, new debt from buying out a business partner (under adversarial circumstances), and starting up a business from scratch, Craig Culkin of The Rock Fitness, Jersey, U.K., had his work cut out for him. Craig, a confident football manager and fitness coach, had never been running a business completely on his own until a year ago. He was unsure of the way forward. A year later, Craig is NPE's 2017 U.K./Europe Client of the Year. Watch him discuss how he grew his business five-fold in a year and earned that award!
Here Karry recounts how NPE helped her take the steps that turned around her business and how one success after another grew her confidence in her ability to get results. After 17 months as an NPE client, both her studios now make a 40% net profit. Revenues have more than tripled. And starting at 50 members, she now has 315. As a result, NPE clients in the Asia-Pacific region have voted her 2017 NPE Asia-Pacific Client of the Year.
Hear Erin tell her whole amazing story, how she doubled her initial goals (and shortened her time frame to achieve them), and why she was a finalist for 2017 NPE Client of the Year in the FAST-TRACK™ program.
Joe De Sena is the CEO/co-founder of long-distance obstacle/endurance courses Spartan Race. He is an ultramarathon runner who left a securities-brokerage career to pursue his passion for getting people off the couch and into engaging physical fitness. He believes our contemporary lifestyle is lowering our pain expectations. Fitness involves pain, which leads to changing lives.