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Feeling a little weak when it comes to your local search? Wondering why nobody can find you with “gym near me” searches? There are three main areas to focus on to improve your Google rankings for localized searches: listing content, citations, and reviews.
Getting more leads is the #1 concern most fitness pros have and for good reason - doubling the number of leads can double your sales. To successfully run Facebook ads you need to know what variables deserve the most attention, how to read performance metrics, and what to do about it.
Many fitness business owners take advantage of the summer weather to experiment with fun and new offerings to attract new clients and better engage with current members. Whether you own a fitness facility or gym or are an individual fitness professional, it is always important to review your insurance coverage.
Being a fitness business owner is a ton of work. Why on earth would you want to go through all that work? It’s probably because you’re crazy enough to LOVE challenges. You LOVE personal growth… even when it requires you to go through some (at times intense) pain and suffering.
Having enough staff--and the right staff--will create an amazing experience for your customers and help your business grow. Once you put these systems in place, you’ll be well on your way towards business growth and increased revenue--and best of all, your fitness business will have a bigger impact on people’s lives.
A Division I discus thrower, a weightlifter, Highland Games competitor, and Weight Pentathlon record holder, Dan John is a best-selling expert on fitness and performance. His story includes overcoming a grisly wrist injury. He has a unique simple-but-not-easy approach of doing what is necessary, and that “more” is not always productive, just more.
Australian professional beach volleyball player and 2000 Olympic gold medalist Kerri Pottharst offers her insights into winning at the world-class level. Those insights included recovery from a serious injury, what rehabilitation takes, life in an Olympic Village, and how some of the world’s greatest athletes engage in disciplined eating and then gorge after their events are over.
NPE CEO Sean Greeley believes all problems are leadership problems. In this keynote address, he shares his insights into the self-awareness necessary to lead yourself and how that’s the foundation required before you can lead anyone else. Hear him explain how fitness business owners need to consistently work on developing their leadership skill sets, both for leading ourselves and leading others, because they will inevitably get stuck somewhere and -- developing leadership skills will get them “unstuck”.
Pete Cohen is a motivational speaker, former personal trainer, and serial entrepreneur who built a weight-loss program that he sold for £2.5 million. He credits coaching with helping him to overcome his fear of stepping out to take chances, setting the stage for his subsequent success.
The fitness industry is filled with “millions of little islands”--business owners trying to figure everything out on their own--but the more the owners get together, the stronger they’ll all be. Hear Jake Steinfeld, actor, fitness trainer, and founder of Body by Jake, FitTV, and Major League Lacrosse offer his thoughts on overcoming obstacles such as stuttering, and the importance of “Don’t Quit!” as a philosophy that creates later success.