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Tanja Shaw, owner of Ascend Fitness, Chilliwack, BC, started out as an independent personal trainer. Afraid to pursue her dreams, she enlisted help with NPE. After that decision, she grew her business to $55k-$60k in monthly revenue and hired/trained a staff of seven.
Hear Erin tell her whole amazing story, how she doubled her initial goals (and shortened her time frame to achieve them), and why she was a finalist for 2017 NPE Client of the Year in the FAST-TRACK™ program.
Jose Briceno, owner of LUX Personal Training, Clarks Summit, PA, is 2017 NPE Client of the Year for the NPE ACADEMY™ group. Jose first met up with NPE at a previous employer. He implemented the AUTO-CLOSER® sales system and that boosted his sales. Later, he started his own business, and joined NPE right from the beginning. Starting with just three clients and minimal revenue in July 2015, he took that to more than $100,000 a year by July 2016. (His revenues have since doubled again.)
My wife and I are completely debt free, and our business is debt free as well. Just with the NPE tools I was able to apply,” explains Evans Armantrading, owner of CNU Fit (pronounced seeing-you-fit), Dover, DE. Evans is 2017 NPE Client of the Year for the PRO™ group. Evans is a military veteran who became a successful sales executive. In 2009, his employer went bankrupt. He struggled to find other work (especially work he felt passionate about). His house went into foreclosure and eventually had to be sold, he had $40k in personal debt, and his family expenses were increasing. He started training people in their homes, then got a small studio, and later a larger one. In the past three years, Evans has been part of three NPE programs.
Suzy Kaitman, owner of The Ballet Lounge, Vancouver, BC, earned 2017 NPE North America Client of the Year for the NPE FAST-TRACK™ group. Suzy’s story is amazing and starts with her fulfilling a 10-year dream by opening her own fitness studio. She had planned for years, but cost overruns and a lack of recurring revenue led her deep into debt (and stress). Here she explains how she used NPE systems, tools, and community to create steady sources of income, including increasing her recurring monthly revenue tenfold in under a year! (The success reduced her stress, too.)
Brady Johnson earned 2016 NPE North America Client of the Year by boosting her annual revenues from $10,000 to $200,000 in one year, and from 5 members to 110 in 10 months. The owner of Encompass Fitness Studios in Estevan, SK, Canada, Brady was on the edge of quitting her fitness business, but instead changed her mindset and her business model.
Brady Johnson was told that her dreams to run a fitness business were “cute” and that her decision to get business coaching was a “waste of money.” But there’s nothing cute or wasteful in the results she gained as an NPE client: She’s gone from from 5 to 110 clients, and from $10,000 to $200,000 annual revenues in 10 months. (Updated November 2017: Since then, she’s gone over $400k.) Those are just a few reasons she was 2016 NPE North America Client of the Year.
What happens when you try random acts of marketing… hoping that one of them *might* bring in new clients for your fitness business?
It’s 5:30 a.m. Are you going to train your first client of the day? Or is there something else you’d rather do?
You wouldn’t follow a crowd off a cliff, would you? Of course not. But if you follow too closely what other businesses are doing, charging what they charge, and package your services the way they package them, that’s what you’re doing.