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After a surprising twist of fate, Erin broke through her limits and built a solid foundation to grow beyond herself.
Brady Johnson earned 2016 NPE North America Client of the Year by boosting her annual revenues from $10,000 to $200,000 in one year, and from 5 members to 110 in 10 months. The owner of Encompass Fitness Studios in Estevan, SK, Canada, Brady was on the edge of quitting her fitness business, but instead changed her mindset and her business model.
Brady Johnson was told that her dreams to run a fitness business were “cute” and that her decision to get business coaching was a “waste of money.” But there’s nothing cute or wasteful in the results she gained as an NPE client: She’s gone from from 5 to 110 clients, and from $10,000 to $200,000 annual revenues in 10 months. (Updated November 2017: Since then, she’s gone over $400k.) Those are just a few reasons she was 2016 NPE North America Client of the Year.
What happens when you try random acts of marketing… hoping that one of them *might* bring in new clients for your fitness business?
It’s 5:30 a.m. Are you going to train your first client of the day? Or is there something else you’d rather do?
You wouldn’t follow a crowd off a cliff, would you? Of course not. But if you follow too closely what other businesses are doing, charging what they charge, and package your services the way they package them, that’s what you’re doing.
Ever go through something like this? You start strong, achieve a few tough goals, and think, “I got this.” Then you face a new, unfamiliar challenge. Or you stop doing what got you there… and start to go backward.
How far are you willing to go to meet your goals? Successful fitness business owners usually say, “As far as it takes, plus a couple of extra reps to be sure.”
If you’re like most fitness business owners, you got into this industry because you love helping people achieve their goals. But you probably didn’t initially feel as confident in the business side.
Have you ever asked for feedback from your staff (or clients) on how they think you’re doing? How would you handle negative feedback? Would it anger you, inspire you, or what?