Grow your fitness business.

But you face new challenges:

You don’t have the systems or staff support needed to continue increasing total client numbers.

You may feel overwhelmed trying to learn all the new skills required to grow your business and may be scared of losing personal income.

And you likely feel confident training clients, but aren’t sure if you have what it takes to truly become a successful business owner.


Our Coaching Process

What the NPE ACADEMY™ program includes

Brittany Clark and Erika Surma
REV Pilates Gym
Fairfax, VA, USA

Result: 2.5 times revenue in 14 months

Co-owners Brittany Clark and Erika Surma struggled with marketing their new Pilates/fitness studio. They would go one direction, figure it didn’t work, then go another. They’d be afraid to leave the studio because someone might come in to sign up. Meanwhile, they burned through their cash and went into debt. They got to a do-or-die situation.

They signed up for NPE, and got a sales, marketing and business-management plan that worked. They went from $12k to $30k in 14 months.

“If I were going to advise someone about starting a business, I’d tell them it’s the first, uncertain period that takes years off your life… with NPE we learned a lot about putting in a better foundation, and how a business should work. It’s not just ‘Build it and people will show up,’” Erika Surma said. “You have to have the foundation in place before anything else can flourish.”

Jose Briceno
LUX Personal Training
Clarks Summit, PA

Result: From $10k to $20k a month in one year

When Jose started up his own business, he signed up for NPE right from the beginning. That enabled him to put in place the required systems necessary to grow.

And his business grew rapidly. Within six months of his start, his revenues hit $8k a month. He continued to grow, hire a team of trainers, and build a studio that’s won local awards for best fitness studio and best personal trainer. Plus, his business has grown to $20k a month and continues to grow.

“Thanks to the NPE systems I have in place, we have the right people in the jobs, I can spend more time working on myself and more time to spend with my family,” says Jose. “I can spend more time with my son. And that is why I wanted to open my own business. Because I wanted to choose when I worked, how hard I worked.”


They turned around their businesses, now you can, too

Join the winners, the ones who achieve their goals. Here are a few success stories from our clients: 

Are you hustling all day, every day?

Most fitness business owners are. They think the only way to get the work done is to keep pushing.

But there’s a much better way.

The best fitness business owners rely on effective systems, tools, and resources. The work gets done, the business grows, and they get to enjoy more time with the people they love.

Grow and expand your business.

All these goals are what NPE ACADEMY™ fitness business owners want to achieve.

We can guide you through these challenges

We know a path that works. It has worked for thousands of other fitness business owners.

It can take you from being a stressed out and pressured coach to a successful business operator focused on achieving progressive financial goals.  

We’ve guided fitness business owners to new levels of success over and over again

NPE is the leading fitness business coaching company for business owners to grow their business and create the life they want.
Since 2006, we've racked up the following achievements:

Our proven, long-term fitness business success process includes: 

Clarify your vision

Do you know where you want to go in your fitness business? 

Not just survive. Not just get by. Not settle. 

We mean do you know where you REALLY want to go? 

Getting clear on your vision is the first step of the NPE coaching process.

Assess where you are now

Determine where you are now.

Get a clear understanding of what is working and what isn’t in each area of your business.

Based on those answers, identify priorities and define what counts as success.

Once you know where you are and where you want to go, together we’ll come up with a step-by-step plan to move forward in each area of your business.

Take action

Knowledge isn’t enough. Action is key.

You’ll get the systems, tools—and most important—the support you need to succeed.

You will study core modules in multiple areas of business and personal development. You’ll then implement proven systems and tools in each area of your business.

And get challenged to become your best by coaches with a proven track record of success.

Over the past 11 years, we’ve developed proven systems and tools we share with our clients to grow in all areas of their businesses.
In the NPE ACADEMY™ program:

Can you commit to doing what it takes?

This program isn’t for everyone. NPE ACADEMY™ is only for people who are ready to make high levels of commitments to themselves and to their businesses. If that’s you, we’d love to hear from you.

Apply to our NPE ACADEMY™ program if you have the following qualifications.


• Your main service is delivered in person, although you can have an online component as long as it’s not your main focus
• You know what service you want to provide—you can communicate your training philosophy and process.
• You can use technology—you have a working knowledge of email, calendar, social media and a willingness to learn.


• You have $8,000 or more in current monthly revenue.
• You are committed to growing your business to $25,000+ in monthly revenue.
• You have or have access to at least $5,000 in reserves.


• You are 100% committed to growing your business and to being coachable, to go all in, but stay patient in realizing your potential.
• You are willing to grow yourself to create a team that supports your clients and your business—so you can free up your time to work on your business.
• You are willing to face any fear of finances--for example, you are willing to do what it takes to put in place predictable cash flow management systems.
• You have a mindset that sees selling as serving, and you have the willingness to charge what you are worth.

Success comes from doing what others aren’t willing to do—in this case, to learn what you need to learn and to do what you need to. That is what will separate you from fitness business owners who start strong but flame out.  

Only you can make the commitment to your business, to yourself, your loved ones, and your future.

Unsuccessful results ...
Don’t let this happen to you

What happens if a fitness business owner doesn’t put in place a solid foundation to grow, only makes a half-hearted commitment, or shies away from the challenge when the going gets tough? 

Their business’s revenue never grows significantly. 

The debt they racked up never gets paid off. 

The fitness business owner gets burnt out from the grind of training (especially split shifts). Clients can tell the owner is unhappy and stressed out, and they leave. 

And the fitness business owner ends up leaving the fitness industry for another career path, and gives up the dream.

What Success Looks Like

If you make the commitment and put in the time, here’s what you can expect:

You’ll develop a new level of mastery over sales and marketing.

Your business results will become more consistent and more predictable.

You’ll learn to hire (and fire when necessary) staff and train/develop them so they can take on more responsibility for serving your clients.

You will get the systems and tools you need.

You will get the coaching support you need.

And then the change starts happening … more clients, more sales, more profits.

Our clients report a fundamental mindset change.

They stop thinking about themselves as individual contributors/personal trainers and start thinking about themselves business owners (and growing into becoming leaders)...

They grow in confidence in their ability to lead a team and to consistently generate income (and more profits!)

For the first time, they experience relief and no longer have to personally handle every client, business process, and administrative task.

They can count on others and know they are not alone.

They also grow in confidence about the future. They believe they can forecast their sales and consistently manage their business profitably.

What The Future Feels Like


Make the commitment and achieve your goals.


What’s next?

Hit the apply button, fill out the application, and speak to a NPE team member to take the next step in growing your business and creating the life you want.


Your path to long-term fitness business success

NPE CEO Sean Greeley encourages NPE ACADEMY™ clients to ask the hard questions, so they can get the freedom they want while their businesses continue to thrive.

You’ll get one-to-one coaching with one of our fitness business experts

We’ll provide you with access to our group coaching calls in a workshop format

You’ll get access to lessons in the areas of personal development, sales & marketing, operations, and finance

We’ll provide you with done-for-you marketing campaigns

We’ll provide you with business health analysis reports

You’ll gain access to community forums where you can discuss industry-related topics

You’ll gain access to a network of like-minded business owners from across the world

You’ll be invited to attend live events two times a year

Jose Briceno launched his business and NPE was right there from the beginning. Jose has crushed client experience, winning two local awards for excellence, and made important mindset changes that helped him lead his team from startup to $200k a year.

Successful NPE ACADEMY™ clients have confidence to lead a team and consistently generate more income (and more profits). Here Client of the Year Jose Briceno instructs a client.

Without pushing yourself to the brink.

Find a sustainable balance between your personal and professional roles.

Become a successful fitness business owner. 

But you face new challenges:

Suzy Kaitman
Ballet Lounge, Ltd.
Vancouver, B.C. CANADA

Result: 10 times recurring revenue in 6 months

Suzy Kaitman had planned to go out on her own for 10 years. She got a business loan, and started up her vision of a unique blend of personal training workouts and ballet. Her business quickly fell into debt, and she found herself working constantly and falling further and further behind.

She joined NPE and implemented new systems across the board. She made the commitment, did the hard work, and in short order, was seeing amazing results. A flash campaign saved her business, and she grew from there, going from $1,700 to $17,000 a month in recurring revenue in just 10 months.

“I was charging less than other fitness studios because I was new and wanted to break into the market at a competitive rate. I am now charging more than some of my competitors thanks to NPE, who helped me realize that I offer a unique and high quality customer experience.”

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