Our Coaching Process

Craig Culkin
The Rock Fitness
St. Helier, Jersey, UK

Result: Stopped running from numbers and 6x sales increase
in 6 months

Craig Culkin had a business that was losing money and his partner wanted out. He bought out the partner and then faced a struggling business with heavy debt.

'It was really brutal,' says Craig. 'But my coach put me in touch with one of the success stories from the UK, a guy pulling £35k a month, and that was one thing that took some pressure off because there’s someone who’s ‘been there and done that’ when he was in my position.'

Craig upgraded his systems across the board--from online to sales and marketing. His business took off, met his goal, and then beyond. Most important, he had to confront his anxiety at looking at the business metrics. With his coach’s help, he began to read the numbers and make decisions based on them.

Now he’s at £20k monthly revenues, has two full-time trainers and more growth is on the way.

Bianca Sainty
Bianca Sainty Personal Training
London, UK

Result: Doubled her client base, hire trainer, reduced hours spent on business

Bianca left a career in television to start a fitness business that would give her more freedom to spend time with her family and help others improve their lives through fitness.

But Bianca struggled to grow the business into something lucrative. Within six months of joining NPE’s ACADEMY™ programme, Bianca doubled her client base, hired her first trainer, and reduced her hours spent on the business to just 10 per week. 

She’s found that freedom she so desperately desired while successfully running her business.

'I’ve just done a triathlon over here – the business allowed me to go and train for that. I would never have had the time to do that. I’ve realized that I really do feel passionately about exercise and how it can help people, I just never really had an outlet for it before. Now, my career is just really fulfilling.'

Wilbert de Veer
Optimum Change
Lith, Netherlands

Result: Took risks and laid foundation for a growing business

Wilbert de Veer started as an independent personal trainer. Many doubted he could find a market for personal training, including his former boss, but Wilbert started training clients in rented space and his business grew. However, he struggled putting in place the systems he needed and ended up frustrated with the business.

'I was only giving personal training sessions. I didn’t know what I was doing as far as running a business.'

His NPE coach offered him a plan for orderly growth that would serve as a foundation for even more growth. First, he had to raise his prices, an idea that filled his anxiety. But he took the risk, offered new pricing and packaging, and his business grew in revenues and profitability.

He is currently an NPE PRO™ client with a six-person team, his own studio, and €40k in monthly revenue.

They turned around their businesses, now you can, too

Join the winners, the ones who achieve their goals. Here are a few success stories from our clients: 

Our proven, long-term fitness business success process includes:

Clarify your vision

Do you know where you want to go in your fitness business? 

Not just survive. Not just get by. Not settle. 

We mean do you know where you REALLY want to go? 

Getting clear on your vision is the first step of the NPE coaching process.

Assess where you are now

Determine where you are now.

Get a clear understanding of what is working and what isn’t in each area of your business.

Based on those answers, identify priorities and define what counts as success.

Once you know where you are and where you want to go, together we’ll come up with a step-by-step plan to move forward in each area of your business.

Take action

Knowledge isn’t enough. Action is key.

You’ll get the systems, tools—and most important—the support you need to succeed.

You will study core modules in multiple areas of business and personal development. You’ll then implement proven systems and tools in each area of your business.

And get challenged to become your best by coaches with a proven track record of success.

Can you commit to doing what it takes?

This programme isn’t for everyone. NPE ACADEMY™ is only for people who are ready to make high levels of commitments to themselves and to their businesses. If that’s you, we’d love to hear from you.

Apply to our NPE ACADEMY™ programme if you have the following qualifications.


• Your main service is delivered in person, although you can have an online component as long as it’s not your main focus
• You know what service you want to provide—you can communicate your training philosophy and process.
• You can use technology—you have a working knowledge of email, calendar, social media and a willingness to learn.


• You have £8,000 or more in current monthly revenue.
• You are committed to growing your business to £25,000+ in monthly revenue.
• You have or have access to at least £5,000 in reserves.


• You are 100% committed to growing your business and to being coachable, to go all in, but stay patient in realizing your potential.
• You are willing to grow yourself to create a team that supports your clients and your business--so you can free up your time to work on your business.
• You are willing to face any fear of finances--for example, you are willing to do what it takes to put in place predictable cash flow management systems.
• You have a mindset that sees selling as serving, and you have the willingness to charge what you are worth.

Success comes from doing what others aren’t willing to do—in this case, to learn what you need to learn and to do what you need to. That is what will separate you from fitness business owners who start strong but flame out.  

Only you can make the commitment to your business, to yourself, your loved ones, and your future.

Unsuccessful results ...
don’t let this happen to you

What happens if a fitness business owner doesn’t put in place a solid foundation to grow, only makes a half-hearted commitment, or shies away from the challenge when the going gets tough? 

Their business’s revenue never grows significantly. 

The debt they racked up never gets paid off. 

The fitness business owner gets burnt out from the grind of training (especially split shifts). Clients can tell the owner is unhappy and stressed out, and they leave. 

And the fitness business owner ends up leaving the fitness industry for another career path, and gives up the dream.

What Success Looks like

If you make the commitment and put in the time, here’s what you can expect:

You’ll develop a new level of mastery over sales and marketing.

Your business results will become more consistent and more predictable.

You’ll learn to hire (and fire when necessary) staff and train/develop them so they can take on more responsibility for serving your clients.

You will get the systems and tools you need.

You will get the coaching support you need.

And then the change starts happening … more clients, more sales, more profits.

Our clients report a fundamental mindset change.

They stop thinking about themselves as individual contributors/personal trainers and start thinking about themselves business owners (and growing into becoming leaders)...

They grow in confidence in their ability to lead a team and to consistently generate income (and more profits!)

For the first time, they experience relief and no longer have to personally handle every client, business process, and administrative task.

They can count on others and know they are not alone.

They also grow in confidence about the future. They believe they can forecast their sales and consistently manage their business profitably.

What the future feels like

Make the commitment and achieve your goals.


What’s next?

Hit the apply button, fill out the application, and speak to a NPE team member to take the next step in growing your business and creating the life you want.


NPE Coaching client Craig Culkin (middle) faced his challenges head on (like not wanting to analyze business metrics) and tripled his monthly profits in less than a year.

Successful NPE ACADEMY™ clients create the freedom to do what they love. Here former pro football player and coach Craig Culkin, The Rock Fitness, Jersey, U.K., instructs three team members in football strategy.

What the NPE ACADEMY™ programme includes

Over the past 11 years, we’ve developed proven systems and tools we share with our clients to grow in all areas of their businesses.
In the NPE ACADEMY™ programme:

You’ll get one-to-one coaching with one of our fitness business experts

We’ll provide you with access to our group coaching calls in a workshop format

You’ll get access to lessons in the areas of personal development, sales & marketing, operations, and finance

We’ll provide you with done-for-you marketing campaigns

You’ll be invited to attend live events two times a year

You’ll gain access to a network of like-minded business owners from across the world

You’ll gain access to community forums where you can discuss industry-related topics

We’ll provide you with business health analysis reports

What the


programme includes

Over the past 11 years, we’ve developed a lot of systems and tools we share
with our clients to grow in all areas of their businesses. In NPE ACADEMY™ programme:

Your path to long-term fitness business success

Grow and expand your business.

All these goals are what NPE ACADEMY™ fitness business owners want to achieve.

Find a sustainable balance between your personal and professional roles.

Become a successful fitness business owner. 

But you face new challenges:

You don’t have the systems or staff support needed to continue increasing total client numbers.

You may feel overwhelmed trying to learn all the new skills required to grow your business and may be scared of losing personal income.

And you likely feel confident training clients, but aren’t sure if you have what it takes to truly become a successful business owner.

But you face new challenges:

We can guide you through these challenges

We know a path that works. It has worked for thousands of other fitness business owners.

It can take you from being a stressed out and pressured coach to a successful business operator focused on achieving progressive financial goals.  


NPE CEO Sean Greeley encourages NPE ACADEMY™ clients to ask the hard questions, so they can get the freedom they want while their businesses continue to thrive.

We’ve guided fitness business owners to new levels of success over and over again

NPE is the leading fitness business coaching company for business owners to grow their business and create the life they want.
Since 2006, we've racked up the following achievements:

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Grow your fitness business.


Are you hustling all day, every day?

Most fitness business owners are. They think the only way to get the work done is to keep pushing.

But there’s a much better way.

The best fitness business owners rely on effective systems, tools, and resources. The work gets done, the business grows, and they get to enjoy more time with the people they love.

Without pushing yourself to the brink.