Our Coaching Process

What the NPE ACADEMY™ program includes

You’ll get one-to-one coaching with one of our fitness business experts

We’ll provide you with access to our group coaching calls in a workshop format

You’ll get access to lessons in the areas of personal development, sales & marketing, operations, and finance

We’ll provide you with business health analysis reports

You’ll gain access to community forums where you can discuss industry-related topics

You’ll gain access to a network of like-minded business owners from across the world

Dan and Ali Marshall
CoreFit Newscastle
Newcastle, NSW, Australia

Result: Confronted fears to earn 10 times their revenues

Dan and Ali Marshall started off doing boot camps in a public park. Their business grew (a little) by word of mouth. Through a friend, they heard about #MegaTraining. When listening to the success stories of NPE clients, they figured, if they can do it, we can do it. So they signed up.

“It was a big financial leap for us, but if we didn’t do it, we would be right where we were, which meant no direction and continuing to struggle,” said Dan. “We took that financial leap knowing we had to do something.”

They went from the public park to their own studio, and from a few clients to 95 and $30k in monthly revenue. Now they’re confident business owners who continue to grow their business.

“It’s been awesome,” said Dan. “NPE has taught me how to be a business owner. What I’ve learned is that taking risks is a good thing, as long as it’s a calculated risk and you actually want to do it.”

Jim Ridley
CrossFit Armidale
Armidale, NSW, Australia

Result: After revenues slid backward, Jim changed his mindset and took the road back to profitability 

Jim’s fitness business had experienced explosive growth, but missteps caused lagging sales and unprofitability. His explosive high of $165k a year fell to $140k. 

He suffered sleepless nights. With the help of the NPE, Jim changed his mindset and decided to lead himself before leading others. He made his own growth a top priority, and that included rigorous discipline about his own workouts, as well as committing himself to putting in place a foundation for future growth. 

With NPE tools, systems, and resources, Jim changed his business model and began to market to a different client base. Jim’s studio now runs a 15% net profit and has $220k in annual revenues. 

“The future looks really positive. My mindset now comes down to setting goals as big as I possibly can. It’s the old adage of shoot for the stars and if you hit the moon you know you haven’t done too badly.”

Karry Levine
Altitude Pole & Fitness
Christchurch, New Zealand

Result: Accountability helped her make the tough decisions needed to double her business. 

Karry Levine has been an NPE client since 2016. Over 12 months, Karry and her team have more than doubled their business across two locations while taking more time off to do the things they love to do and spend time with family.

“NPE gave me hope. Here was some saying that a pole studio could make money. And I could do something I loved and get rewarded for it. And that there were options out there. When I first joined NPE, we had 50 members, all on 10-packs, 20-packs, just doing the occasional classes. Now, we have 285 members, all on contracts from three months to 12 months.

“Having someone to hold you accountable for making the tough decisions is really important. And just having someone there to guide you along the way … and to encourage you to take the steps that might be too scary to take if you didn’t have that cheerleading support … there are so many benefits to having a coach.”

They turned around their businesses, now you can, too

Join the winners, the ones who achieve their goals. Here are a few success stories from our clients: 

Our proven, long-term fitness business success process includes:

Clarify your vision

Do you know where you want to go in your fitness business? 

Not just survive. Not just get by. Not settle. 

We mean do you know where you REALLY want to go? 

Getting clear on your vision is the first step of the NPE coaching process.

Assess where you are now

Determine where you are now.

Get a clear understanding of what is working and what isn’t in each area of your business.

Based on those answers, identify priorities and define what counts as success.

Once you know where you are and where you want to go, together we’ll come up with a step-by-step plan to move forward in each area of your business.

Take action

Knowledge isn’t enough. Action is key.

You’ll get the systems, tools—and most important—the support you need to succeed.

You will study core modules in multiple areas of business and personal development. You’ll then implement proven systems and tools in each area of your business.

And get challenged to become your best by coaches with a proven track record of success.

Over the past 11 years, we’ve developed proven systems and tools we share with our clients to grow in all areas of their businesses.
In the NPE ACADEMY™ program:

You’ll be invited to attend live events two times a year

We’ll provide you with done-for-you marketing campaigns

Can you commit to doing what it takes?

This program isn’t for everyone. NPE ACADEMY™ is only for people who are ready to make high levels of commitments to themselves and to their businesses. If that’s you, we’d love to hear from you.

Apply to our NPE ACADEMY™ program if you have the following qualifications.


• Your main service is delivered in person, although you can have an online component as long as it’s not your main focus
• You know what service you want to provide—you can communicate your training philosophy and process.
• You can use technology—you have a working knowledge of email, calendar, social media and a willingness to learn.


• You have $8,000 or more in current monthly revenue.
• You are committed to growing your business to $25,000+ in monthly revenue.
• You have or have access to at least $5,000 in working capital.


• You are 100% committed to growing your business and to being coachable, to go all in, but stay patient in realizing your potential.
• You are willing to grow yourself to create a team that supports your clients and your business—so you can free up your time to work on your business.
• You are willing to face any fear of finances--for example, you are willing to do what it takes to put in place predictable cash flow management systems.
• You have a mindset that sees selling as serving, and you have the willingness to charge what you are worth.

Success comes from doing what others aren’t willing to do—in this case, to learn what you need to learn and to do what you need to. That is what will separate you from fitness business owners who start strong but flame out.  

Only you can make the commitment to your business, to yourself, your loved ones, and your future.

Unsuccessful results ...
Don’t let this happen to you

What happens if a fitness business owner doesn’t put in place a solid foundation to grow, only makes a half-hearted commitment, or shies away from the challenge when the going gets tough? 

Their business’s revenue never grows significantly. 

The debt they racked up never gets paid off. 

The fitness business owner gets burnt out from the grind of training (especially split shifts). Clients can tell the owner is unhappy and stressed out, and they leave. 

And the fitness business owner ends up leaving the fitness industry for another career path, and gives up the dream.

What Success Looks like

If you make the commitment and put in the time, here’s what you can expect:

You’ll develop a new level of mastery over sales and marketing.

Your business results will become more consistent and more predictable.

You’ll learn to hire (and fire when necessary) staff and train/develop them so they can take on more responsibility for serving your clients.

You will get the systems and tools you need.

You will get the coaching support you need.

And then the change starts happening … more clients, more sales, more profits.

Our clients report a fundamental mindset change.

They stop thinking about themselves as individual contributors/personal trainers and start thinking about themselves business owners (and growing into becoming leaders)... 

They grow in confidence in their ability to lead a team and to consistently generate income (and more profits!)

For the first time, they experience relief and no longer have to personally handle every client, business process, and administrative task.

They can count on others and know they are not alone.

They also grow in confidence about the future. They believe they can forecast their sales and consistently manage their business profitably.

What the Future Feels Like

Make the commitment and achieve your goals.


What’s next?

Hit the apply button, fill out the application, and speak to a NPE team member to take the next step in growing your business and creating the life you want.


NPE client Karry Levine (middle) doubled business across two locations and got more time to do things she loves. Now she’s NPE 2017 Asia-Pacific Client of the Year.

Successful NPE clients create the freedom to do what they love. Here, Karry Levine (Altitude Pole & Fitness, Christchurch, New Zealand) spends time with her family.

What the NPE ACADEMY program includes

Over the past 11 years, we’ve developed a lot of systems and tools we share
with our clients to grow in all areas of their businesses.
In the NPE ACADEMY™ program:

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Your path to long-term fitness business success

Grow and expand your business.

All these goals are what NPE ACADEMY™ fitness business owners want to achieve.

Find a sustainable balance between your personal and professional roles.

Become a successful fitness business owner. 

But you face new challenges:

You don’t have the systems or staff support needed to continue increasing total client numbers.

You may feel overwhelmed trying to learn all the new skills required to grow your business and may be scared of losing personal income.

And you likely feel confident training clients, but aren’t sure if you have what it takes to truly become a successful business owner.

But you face new challenges:

We can guide you through these challenges

We know a path that works. It has worked for thousands of other fitness business owners.

It can take you from being a stressed out and pressured coach to a successful business operator focused on achieving progressive financial goals.  


NPE CEO Sean Greeley encourages NPE ACADEMY™ clients to ask the hard questions, so they can get the freedom they want while their businesses continue to thrive.

We’ve guided fitness business owners to new levels of success over and over again

NPE is the leading fitness business coaching company for business owners to grow their business and create the life they want.
Since 2006, we've racked up the following achievements:

Grow your fitness business.


Are you hustling all day, every day?

Most fitness business owners are. They think the only way to get the work done is to keep pushing.

But there’s a much better way.

The best fitness business owners rely on effective systems, tools, and resources. The work gets done, the business grows, and they get to enjoy more time with the people they love.

Without pushing yourself to the brink.