Ep. 1 – Tony Horton: What made P90X one of the best-selling fitness programs of all time

Tony Horton, the creator of fitness program P90X says exactly what he thinks as he describes his modest start in the fitness industry, his real motivations, and how too many fitness business owners fail to walk the talk, especially on nutrition. Are you modeling the correct nutritional practices? See what Tony Horton has to say.

Tony Horton’s P90X workouts became a more than $200 million franchise, largely through infomercials. In this interview with NPE’s CEO Sean Greeley, Tony explains what created his real fitness business breakthrough–and it came from customers and gave his business irreplaceable levels of credibility. Watch Tony offer his thoughts on what entrepreneurs need to do to increase their fitness business success

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