3 Tips for Setting Yourself (and Your Fitness Business) Up for a Successful Summer

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With summer around the corner, are you:

  • Offering new classes
  • Hosting any special events, or
  • Thinking of holding outdoor classes or boot camps?

Many fitness professionals and business owners take advantage of the summer weather to experiment with fun and new offerings to attract new clients and better engage with current members. However whether you own a fitness facility or gym or are an individual fitness professional, it is always important to review your insurance coverage and to make sure you are covered for any new programs, services or products.

Here are a few things you need to be aware of to set yourself and your fitness business up for success this summer:

#1: Confirm Your New Offerings are Insured and Covered

You should reach out and ask your agent if you are covered when you change your offerings or if you host any special events on site or off site. Most outdoor fitness classes can be covered on your current General Liability policy if they are the same classes or activities that your members/clients can currently participate in inside your facility. Special events, such as open houses or family fun day, may be covered on your current general Liability policy at no additional charge but it would depend on the activities being offered at the event. It is very important to ask your agent ahead of time to make you are covered since all policies are different!

#2: Ensure You Have the Right Coverage

It is also critical to make sure that you have all of the coverage that you need. For instance, in the current legal environment, all health club, gym owners and fitness professionals need to pull out their insurance policy and make sure that they have coverage for Sexual Abuse & Molestation.

Sexual Abuse & Molestation coverage protects the health club, gym or fitness professional from claims of sexual abuse by clients, members or guests. This coverage should be included in the General Liability insurance policy for a facility or the professional liability for an individual professional. If you are not sure, ask your insurance agent immediately. Most carriers require that background checks be performed on all staff to qualify for the coverage on a health club or gym policy but the back ground checks are now easy and affordable. They are a best practice for protecting your clients, as well as, your business.

#3: See if You Need Additional Coverage

Another example of coverage that is critical is Professional Liability that includes Nutritional Counseling. A lot of General Liability insurance policies for health clubs and gyms, as well as, fitness professionals actually exclude Nutritional Counseling. Almost all fitness professionals work with their clients providing nutritional counseling to help them achieve their fitness goals, especially as bathing suit season approaches! Additionally, any fitness business recommending nutritional products as part of their nutritional counseling program should make sure their General Liability policy includes Product Liability that does not exclude supplements. Check your policy and follow up with your agent if you have any questions.

Other coverage that is becoming ever more important to fitness facilities and fitness professionals is Cyber Liability. Almost all fitness businesses promote their business via social media and a website. Make sure that you are covered for the use of electronic media under Personal and Advertising Injury on your General Liability.

Cyber Liability coverage is also crucial for protecting your business from unauthorized access to the personal information that you collect. Ask your insurance agent what Cyber Liability protection is available for your fitness business in 2018.

Making this Spring and Summer a success for your fitness business means making sure your business is offering new and exciting offerings but also making sure that you are properly protected with your insurance plan. Ask questions and be proactive about updating your coverage before anything happens!

If you’re looking for fitness insurance or want to make sure you have the right coverage, connect with our North America insurance partner, Sports & Fitness Insurance by requesting a free quote below.

Click here to request a free quote from SFIC

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